Privacy policy

PRIVACY POLICY

Last updated: 27 August 2026

This Privacy Policy explains how Real Ink Media, Ltd. ("we", "us" or "our"), trading as Lily Zante, collects, uses, stores and shares your personal information when you visit or make a purchase from the Lily Zante online store, subscribe to our mailing list, interact with our advertising, or otherwise use our services.

For the purposes of applicable data protection law, including the UK General Data Protection Regulation ("UK GDPR") and the Data Protection Act 2018, Real Ink Media, Ltd. is the controller of your personal information.

1. Information We Collect

Depending on how you interact with us, we may collect and process information including:

·         your name;

·         email address;

·         billing and delivery information;

·         telephone number, where provided;

·         order and purchase history;

·         information relating to products you have purchased or downloaded;

·         communications you send to us;

·         marketing preferences;

·         information about how you interact with our emails;

·         information about how you use and interact with our website;

·         device, browser, IP address and similar technical information; and

·         information collected through cookies, pixels and similar technologies, where permitted.

Payment information is generally processed by the payment provider used at checkout. We do not ordinarily receive or store your complete payment-card details.

2. How We Collect Your Information

We may collect personal information directly from you when you:

·         purchase a product;

·         create or use an account;

·         subscribe to our mailing list;

·         download or request book-related content;

·         enter a promotion or giveaway;

·         contact us;

·         interact with our emails; or

·         otherwise provide information to us.

We may also receive information automatically when you use our website through cookies and similar technologies, and from service providers that help us operate our store, fulfil purchases, deliver digital products, analyse our business and advertise our products.

3. How We Use Your Information

We may use your personal information to:

·         process and fulfil orders;

·         deliver ebooks, audiobooks, bonus content and other digital products;

·         process payments, refunds and customer-service requests;

·         communicate with you about purchases;

·         maintain our business and financial records;

·         detect or prevent fraud, abuse and security threats;

·         operate and improve our website and services;

·         understand how customers use our store and interact with our communications;

·         measure the effectiveness of our marketing and advertising;

·         send marketing communications where permitted;

·         recommend books, products, offers or content that may be relevant to you;

·         create and manage advertising audiences;

·         advertise our books and products on third-party platforms;

·         identify audiences who may have interests similar to those of our existing customers; and

·         comply with our legal, tax, accounting and regulatory obligations.

4. Our Lawful Bases for Processing

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

Contract — where processing is necessary to provide a product or service you have purchased or requested.

Legal obligation — where we need to retain or process information to comply with legal, accounting, tax or regulatory requirements.

Consent — where you have given us consent for a particular use of your information. Where we rely on consent, you may withdraw it at any time.

Legitimate interests — where processing is necessary for our legitimate business interests and those interests are not overridden by your rights and interests.

Our legitimate interests may include operating and improving our business, understanding our customers, protecting our website and business against fraud or misuse, measuring the effectiveness of our marketing, and promoting our books and related products to existing and prospective customers.

Where required, we assess whether our legitimate interests are proportionate and whether the processing could reasonably be expected by the people concerned.

5. Email Marketing

If you subscribe to our mailing list or otherwise agree to receive marketing communications, we may send you emails about Lily Zante books, new releases, special offers, bonus content, promotions and related news.

In circumstances where permitted by applicable law, we may also send marketing relating to our own similar products to existing customers.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link contained in our emails.

Unsubscribing from marketing does not prevent us from sending transactional or service messages that are necessary in connection with a purchase you have made.

6. Advertising and Social Media Audiences

We use online advertising to promote Lily Zante books and related products.

Where permitted by applicable law, we may use information about customers and subscribers, such as email addresses, contact information, purchase information and interactions with our store, to help us measure advertising effectiveness and reach relevant audiences.

This may include providing identifiers such as an email address to advertising platforms such as Meta (Facebook and Instagram) so that the platform can attempt to match that information with an account on its service.

Information used for customer-list audience matching may be hashed or otherwise processed securely for matching purposes in accordance with the advertising platform's procedures.

We may use these services to:

·         create Custom Audiences consisting of existing customers or subscribers;

·         exclude existing customers from particular advertising campaigns;

·         show relevant advertising to existing customers;

·         measure the effectiveness of advertising; and

·         create audiences of people who may share characteristics or interests with our existing customers, sometimes known as Lookalike or similar audiences.

The advertising platform processes information in accordance with its own privacy terms and applicable data-protection requirements.

We do not sell our customer email lists to advertisers.

You have the right to object at any time to the use of your personal information for direct marketing, including associated profiling.

If you do not want us to use your personal information for this purpose, please contact us using the details in the "Contact Us" section below.

7. Cookies and Similar Technologies

Our website may use cookies, pixels and similar technologies to operate the store, remember preferences, understand website usage, measure performance and support advertising.

Some technologies are necessary for the website to function. Others, including certain analytics and advertising technologies, may require your consent depending on where you live.

Where required, you can manage your choices through the cookie or privacy controls provided on our website.

Your browser may also allow you to block or delete cookies.

8. Who We Share Information With

We do not sell customer mailing lists.

We may share personal information with trusted service providers where necessary to operate our business.

These may include providers that help us with:

·         ecommerce and website hosting, including Shopify;

·         payment processing;

·         email marketing and customer communications;

·         delivery and fulfilment of ebooks, audiobooks and other digital products;

·         website analytics;

·         advertising and marketing, including Meta;

·         fraud prevention and security;

·         accounting, tax and professional services; and

·         IT, cloud hosting and business administration.

These providers receive information only where appropriate for the services they provide and process information subject to their own legal and contractual obligations.

We may also disclose information where required by law, regulation, legal proceedings or a lawful request from a public authority.

9. International Transfers

Some of the companies that provide services to us operate internationally. As a result, personal information may be processed or stored outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer complies with applicable data-protection law.

Depending on the destination and service provider, these protections may include applicable adequacy regulations or recognised contractual and other safeguards for international data transfers.

You may contact us if you would like further information about safeguards relating to international transfers of your personal information.

10. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing our products and services and satisfying legal, accounting, tax and regulatory requirements.

The appropriate retention period depends on the type of information and the reason we hold it.

Order and transaction records may need to be retained for longer periods to comply with tax, accounting and other legal obligations.

Marketing information may be retained while you remain subscribed or while we have another lawful reason for retaining it.

Where information is no longer required, we will delete, anonymise or securely dispose of it where appropriate.

11. Your Rights

Depending on where you live and the circumstances, you may have rights in relation to your personal information, including the right to:

·         request access to personal information we hold about you;

·         request correction of inaccurate information;

·         request deletion of your information in certain circumstances;

·         request restriction of processing in certain circumstances;

·         object to certain processing based on legitimate interests;

·         object to direct marketing;

·         request portability of certain information;

·         withdraw consent where processing is based on consent; and

·         complain to a data-protection supervisory authority.

These rights are subject to certain legal limitations and exceptions.

You have an absolute right to object to the processing of your personal information for direct-marketing purposes.

To exercise your rights, please contact us using the details below.

12. Security

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmission over the internet or electronic storage can be guaranteed to be completely secure.

13. Children's Privacy

Our store and services are intended for adults and are not directed at children.

We do not knowingly collect personal information from children for marketing purposes. If you believe a child has provided personal information to us, please contact us so that we can investigate and take appropriate action.

14. Third-Party Websites

Our website and communications may contain links to websites or services operated by third parties.

We are not responsible for the privacy practices of those third parties. We recommend reviewing their privacy policies before providing them with personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, service providers, legal requirements or the way we process personal information.

When we make changes, we will update the "Last updated" date at the top of this policy.

Where a change materially affects how we use personal information we have already collected, we will take appropriate steps to bring the change to the attention of affected individuals where required by law.

16. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data-protection rights, or wish to object to the use of your information for direct marketing or advertising audiences, please contact Real Ink Media, Ltd. at lily@lilyzante.com.

If you are located in the United Kingdom and are unhappy with how we have handled your personal information, you also have the right to make a complaint to the Information Commissioner's Office (ICO).

We would appreciate the opportunity to address your concerns first, so please contact us if you have a privacy concern.